Like picking your own fully-loaded Heritage Classic with
all the chrome 'n leather accessories to fit your fancy,
this Double Wire-O booklet on heavy premium stock is designed and customized with numerous data driven, persona-based marketing features (including receiver's name personalized in imagery), along with
cutting edge printing/finishing techniques.
It roars to life with visual depth and a tactile sensory extravaganza with
spot matte soft-touch, opposing spot raised UV gloss, 3D textured
spot UV coatings and two different colored foils.
Each piece/package is personalized to the individual recipient throughout, including spot, raised UV gloss on their colored name personalization.
In addition to the BIG idea, I'm all about authenticity and details in execution.
So, to top it off, each booklet was wrapped in genuine H-D
tone-on-tone tissue paper, inside H-D gift boxes with gold elastic bands,
just like they do in dealerships, so they'd recognize, appreciate and experience the gift precisely as their customers do. We also added a personalized, embroidered name tag in their brand stylings.
It's definitely not a run of the mill ride!
And, it's certainly worth saying, the plan worked...
it got their attention, and we got the meeting!
